The Ultimate Guide to Partnership Marketing

Partnerships are on the rise in the business ecosystem today, and part of making yourself a strong partner is investing in partnership marketing.  Partnership marketing is about amplifying the positives of your own brand and the brand of your partnerships to make your company a stronger partner that can generate higher revenues. How you go […]

Why You Should Be Taking Partnership Ecosystems Seriously

If you’re not taking partnership ecosystems seriously, you’re missing out on the most powerful and transformative business strategy of the last 40 years.   Jay McBain is calling the 2020s the “the decade of the channel ecosystem,” and he’s right on point. Most people had no idea what the Director of Strategic Partnerships was doing […]

Partner Alliances: What Are They and How to Leverage Them

Part⋅ner (noun): Either of a pair of businesses engaged together in the same activity. Al⋅li⋅ance (noun): A partnership or association formed for mutual benefit “A partner alliance is an agreement between two businesses to share resources, information, and strategy to achieve a shared marketplace goal.” Our Common Language Partnerships can be complicated, and the first […]

3 Strategic Partnership Examples to Learn From

The right strategic partnership can be make-or-break in today’s complex business environment, and it’s no mystery that some of the most successful companies out there are also some of the biggest partnership champions. They don’t always get it right (see: Square and Starbucks), but when they do it shifts the tectonic plates of competition and […]

The Secret Sauce of Corporate Partnerships

You see it time and time again: partnerships that start off to great fanfare, promising to deliver a ton of value for both partners as the world looks on in admiration… only to see it all fall apart soon after.  Apple and Paypal. Starbucks and Square. Brad and Angie. You get the idea. And it […]

Objectives of Strategic Alliances in Tech

It’s becoming harder than ever these days to go it alone in tech. That’s where strategic alliances come in. If you’re not actively engaged in partnership strategizing, you’re simply going to be left in the cold when it comes to engaging new customers and frozen out of emerging market spaces by more cooperatively-oriented competition.  The […]

Top 5 Values of Partnership in Business

A strong partnership is like a strong marriage. On the outside, it’s obvious to everyone you were made for each other. On the inside, it takes a lot of work and skills to keep it flourishing.  Every relationship is unique, and partnerships in tech demand a specialized and versatile talent portfolio to encourage reciprocity and […]

How to Write a Business Development Plan

A business development plan is a strategic plan for how your business will attack partnerships and other BD activities. These plans are typically drafted after you’ve identified what type of partnership you want to form and what potential partners you might want to work with. A business development plan is a roadmap that should set […]

Getting Into BD Straight From College With Jonathon Madruga

As we continue to dive into the foundations of industry leaders and how they landed in a business development career, we’re pleased to hear from Jonathan Madruga today. He is the Director of Strategic Partnerships at Points, a platform designed to help consumers get and use their favorite loyalty currency.  All of the responses to […]